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Marketing Management for Professionals (Module 2)

Marketing Management for Professionals

Dr. Adenike Moradeyo | Author Level 1

What You Will Learn

Course Learning Outcome (CLO):

Students who will complete this course can achieve the following course learning outcomes (CLOs):

  • CLO1: Determine how to characterize the products that retail and service businesses offer.

  • CLO2: Examine the significance of different pricing policies to various retail outlets.

  • CLO3: Describe the effectiveness of several promotional strategies

  • CLO4: Name the four components of the marketing mix and explain how they affect marketing initiatives.

  • CLO5: Understand the significance of consumer groups in different retail and service businesses

  • CLO6: Identify the factors affecting consumer purchase in the retail and service businesses

  • CLO7: Understand market research tools and consumer product preferences

Keywords:

Marketing, market research, market trends, marketing strategies, marketing promotions, retail and service businesses, pricing, marketing mix

Course Description:

The objective of this subprogram is to prepare the students who are interested to immigrate to Canada under the Canadian Express Entry Visa to become the Permanent Resident (PR) in Canada. NSRIC and its subsidiary, NSRIC International School in Toronto (NIST) offer this subprogram to facilitate PR opportunity in Canada who wanted to develop and enhance their skills in the occupation of related to marketing management. This course is highly recommended for marketing professionals in occupations such as advertising, marketing and public relations (NOC 11202) and Advertising, marketing and public relations managers (NOC 10022). This marketing course is designed and tailored to introduce students to the skills and knowledge required for the marketing department of firms in Canada. This course focuses on marketing activities in general and the retail and service industries in particular. You will analyze trends and global effects on marketing decisions and get an understanding of the significance of customer service in building a client base and retaining customer loyalty. Through lectures, case studies, and virtual interactive exercises, students will acquire the skills and knowledge that will prepare them for a range of marketing-related professions in the industry. In addition, students will comprehend the ethical and legal aspects involved in marketing management in Canada. This program is appropriate for students who are interested in pursuing a career in marketing in Canada or who wish to obtain a deeper understanding of the importance of marketing in any firm throughout the globe.

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Meet Your Instructor

Instructor
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Author Level 1
7 Courses
About Instructor

Dr. Adenike Aderonke Moradeyo

Head of Department (HoD) OE Division, and

Distinguished Faculty

in Business Administration


Dr. Adenike Aderonke Moradeyo (adenikem@nsric.ca) is a Senior Faculty and Head, Department of Business Administration at NSRIC Inc., London, Ontario, Canada. She is also an Adjunct Faculty in the Department of Business Administration, Pan-Atlantic University, Lagos. Nigeria. Her research interests straddle operations management, supply chain management, innovation management, performance management, entrepreneurship, sustainability management, project management and economics.


Dr. Moradeyo obtained her PhD in Management from the prestigious Lagos Business School, Pan-Atlantic University in 2015. She was engaged in an exchange programme at IESE, University of Navarra, Barcelona, Spain in 2009. She earned BSc and MSc in Agric. Economics and Economics respectively from the premier University in Nigeria, University of Ibadan in 2002 and 2006 respectively. She has to her credit best-in-session paper and outstanding research awards. She is a certified project management professional (PMP). She served as the pioneer Head of Economics Department (Acting) and Senate member at Augustine University, Lagos, Nigeria where she led her team to achieve the full BSc degree programme accreditation in 2018. She has work experience in consulting, research, manufacturing and financial institution such as Access Bank Plc, Frigoglass Nigeria, MBC Ltd, MRA Ltd and Air Liquide Nigeria.


Dr. Moradeyo has publications in diverse formats in different prestigious journals and conference proceedings such as British Academy of Management (BAM), Production and Operations Management Society (POMS), Global Conference on Business and Finance (GCBF), International Journal of Risk and Contingency Management (IJRCM), International Journal of Services and Operations Management (IJSOM), Africa Academy of Management (AFAM), Journal of Operations and Supply Chain Management (JOSCM), Decision Science Institute (DSI) annual conference,   Africa Academy of Management (AFAM) and others.

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  • Course Duration
    20 Hours 0 Minutes
  • Course Level
    Professional
  • Discipline
    Commerce and Management (COM)
  • Language
    English
This Course Includes
  • 2 Modules
  • 10 Lectures
  • Full Lifetime Access
  • Certificate of Completion