The objective of this subprogram is to prepare the students who are interested to immigrate to Canada under the Canadian Express Entry Visa to become the Permanent Resident (PR) in Canada. NSRIC and its subsidiary, NSRIC International School in Toronto (NIST) offer this subprogram to facilitate PR opportunity in Canada who wanted to develop and enhance their skills in the occupation of related to marketing management. This course is highly recommended for retail and wholesale trade managers. Retail and wholesale trade managers are largely responsible for maintaining client relationships. The concepts and practices of modern business marketing will be introduced in depth in this course. The course begins with an overview of what marketing is and why it is vital, then moves on to the principles of each of the many marketing activities. The importance of customer focus, market analysis, and opportunity identification are dissected. Next, the impact of market data on consumer behavior is evaluated. The training also discusses the necessity of integrating product and service decisions with pricing, distribution, and advertising. This marketing course is designed and tailored to introduce students to the skills and knowledge required for the marketing department of firms in Canada. This course focuses on marketing activities in general and the retail and service industries in particular. You will analyze trends and global effects on marketing decisions and get an understanding of the significance of customer service in building a client base and retaining customer loyalty. Through lectures, case studies, and virtual interactive exercises, students will acquire the skills and knowledge that will prepare them for a range of marketing-related professions in the industry.  This program is appropriate for students who are interested in pursuing a career in marketing in Canada or who wish to obtain a deeper understanding of the importance of marketing in any firm throughout the globe.