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NSRIC/JMC/U00001 – Broadcast Journalism

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About Course

This is a 3 credit hourse Cerftifcate course recognised globally and taught by top media professionals. The course is free and Students will pay only 300 US dollars as registration fee. This course is  designed to strengthen the capacity of new broadcast journalists to research and report for broadcast in an effective and ethical manners. The course is intended to explore the art of audio production, essential tools, techniques and acronyms used in the broadcast industry. Besides, the course shall impart students the difference between Broadcast, Non Broadcast, and Narrowcast, traditional and new media environment. The course will provide Comprehensive…
This is a 3 credit hourse Cerftifcate course recognised globally and taught by top media professionals. The course is free and Students will pay only 300 US dollars as registration fee. This course is  designed to strengthen the capacity of new broadcast journalists to research and report for broadcast in an effective and ethical manners. The course is intended to explore the art of audio production, essential tools, techniques and acronyms used in the broadcast industry. Besides, the course shall impart students the difference between Broadcast, Non Broadcast, and Narrowcast, traditional and new media environment. The course will provide Comprehensive knowledge about the recent shift of broadcast media from Terrestrial network to DTH (is an encrypted transmission) and web-based technology, which includes the use of DTT, HDTV, IPTV, DAB, DRM, Webcasting.The course introduces the students the essential `equipment, studio acoustic system and techniques used in the production process. Practical Work Include: Production of Podcasting, Audio Documentary (Non-Fictional) PSM (Public service message, Radio Reports, News Commentary, Curtain Raiser, Interviews, Discussion and special audience programme. (Max duration: 10 minutes

What Will You Learn?

  • Upon successful completion of this course, students will be able to:
  • - - Able to demonstrate the knowledge and key concepts of broadcast system, Role of regulatory bodies, difference between PSB, Private and Commercial radios, Expansion of FM radio network and webcasting.
  • - Student will also learn the followings:
  • • Off Tube and Teledex Broadcasting
  • • Syndication and types
  • • Spectrum Management of broadcast industry/ Spectrum Trading in current era
  • • FM trend and its role in empowering the youth.
  • • Potential of radio broadcasting as a medium and role of regulatory bodies.
  • • A Use of ENG and DSNG and drone technology for OBs.
  • CLO1: The study shall empower students to understand the fundamentals of broadcasting and realistic meaning of broadcast Journalism, and its approaches in current scenario.
  • CLO2: Student will know the Historical, Practical, structural and regulatory difference between Print, broadcast, and New media
  • CLO3: Student will know the Historical, Practical, structural and regulatory difference between Print, broadcast, and New media
  • CLO4: Able to demonstrate the knowledge and key concepts of broadcast system, Role of regulatory bodies, difference between PSB, Private and Commercial radios, Expansion of FM radio network and webcasting.
  • CLO5: Able to demonstrate the knowledge and key concepts of broadcast system, Role of regulatory bodies, difference between PSB, Private and Commercial radios, Expansion of FM radio network and webcasting.
  • CLO6: Able to understand the Role of Radio broadcasting in new media landscape.
  • CLO7: Spectrum Management of broadcast industry/ Spectrum Trading in current era

About the instructor

instructor avatar
Biography: Mr. Sheikh is an international Broadcaster/Journalist and ranked as one of the top media professional/specialist in the country with 37 years of extensive experience in Programme planning, Radio Production and reporting within the country and abroad. Mr. Sheikh has 15 years of regular teaching experience of advanced media studies, open source journalism and spectrum trading at National and International Universities. As a Bi-Media professional Mr. Sheikh achieved four gold medals and 5-excellence awards in various fields of radio production (Documentary, National Hook-ups and Drama Production and live coverage of mega events of international importance. He served as PBC representative in UK for 3 years and participated in International conferences. He was nominated media representative of Messe Dusseldorf, Germany by the German Government in 2010. He also served as Head of World Cup Cricket, 1999 staged in England. As a PBC and Mediacom international correspondent Mr. Sheikh covered many events (Live) from USA, UK, South Africa Saudi Arabia UAE and SriLanka. Ahmad Sheikh is a pioneer of FM culture in Pakistan and started transmission of FM 101 and installed 4 subject FM stations.in the country. He served as Head of National Broadcast Services, Head of Central Production Unit, and Deputy Controller Home services during the period 2006-2010. As an educationist Mr. Sheikh served as HOD, UCP FM Radio and Assistant Professor in SMCS (School of Media and Communication Studies).UCP for 2-years, He also served as faculty of advance media studies in Punjab University, UMT, Superior University and DHAKA University Bangladesh. He earned distinction (Gold Medal) in MPhil in media management. Besides he holds master's degree In English Language and Literature and political science from the University of Punjab, Advance Media studies from the London School of Journalism and News Production from Surrey University Guildford UK. He is published author of world leading news aggregator ezine.com and v-logger of ACC PK. My profile link: https://faculty.uol.edu.pk/Faculty/10633/AhmedSheikh

Module(s)/ Lecture(s)

o Overview of broadcasting

o Broadcast systems.

o Spectrum trading (air- waves business. (How it works)

o Understanding of Broadcast -No- broadcast Media and Narrowcast Media. And job opportunities

o Expansion FM Radio and garden radio across the globe

o Acronyms Used in Broadcast Industry

o Structure of radio broadcasting in modern era. (Satellite communication system. (D-T-H, Hybrid system, DAB and DRM.

o Programme formats (OBs and studio oriented Programmes)

o Detailed study of PSB VS Private media outlets

o Media regulators (Function and Responsibilities)

o Key Professionals involve in radio broadcasting

o Topic: Jobs Industry of media outlets. What is needed?

o Why Media Performance Audit? A question yet to be addressed

o Fault lines created by Pakistani Media and solutions

o Media as an responsible institution (Role of media in exposing corruption.

o Media: Legality issue, Understanding Libel and slander

Student Ratings & Reviews

No Review Yet
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$300

Classification Of Courses

Area of Study

Audience

  • All level: Those who intend to enter in broadcast industry and those who are already working in Radio bfroadcast industry

Get Registration

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Islam, M.R., Islam, J.S., Zatzman, G.M., Mughal, M.A.H., and Rahman, M.S. (2015). Practice, Analysis, and Methodology, Volume 1. Wiley and Scrivener Publishing LLC, Print ISBN:9780470626030, Online ISBN:9781119184201, DOI:10.1002/9781119184201.

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Islam, M.R., Islam, J.S., Zatzman, G.M., Mughal, M.A.H., and Rahman, M.S. (2016). Theories and Solutions , Volume 2. Wiley and Scrivener Publishing LLC, ISBN: 9781119159674.

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Islam, M.R., Zatzman, G.M. and Islam, J. (2014). Wiley and Scrivener Publishing LLC, Print ISBN:9781118472897 |Online ISBN:9781118867877. DOI:10.1002/9781118867877.

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