Ms. Sabreen Morsey
Ms. Sabreen Morsey (sabreenm@nsric.ca) is the Professor of Practice in area of Marketing at Commerce and Management Unit of OE Division, NSRIC. She is also the Continent Director (Marketing) for Africa in Marketing Division, NSRIC. She is also the CEO, and Founder of Farinas Marketing Services. She has BSc degree in Engineering from Cairo University in 2000. She holds an MBA (Marketing) degree from AUC in 2009. Ms. Morsey worked in multinational companies for more than 20 years in different businesses such as IT, business consulting, engineering, NGO…etc. Her skills include consultative marketing skills, marketing program development, productivity and performance gains international business expertise. Her research interests include dynamic and results-focused marketing in creating new revenue streams, growth and business profitability, marketing strategy, digital marketing, marketing consulting, search engine optimization (SEO), social media marketing, email marketing, product marketing, content marketing, and training. Ms. Morsey has proven competencies in improving organizational productivity through the development and implementation of processes that facilitate positive change.
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Ms. Morsey is internally motivated to achieve expectations and exceed all set goals. She has demonstrated abilities in promoting a winning attitude and foster accountability to consistently exceed performance goals and expectations.
