Students who will complete this course can achieve the following course learning outcomes (CLOs):
Broadcast Journalism
Broadcast Journalism,
This is a 3 credit hourse Cerftifcate course recognised globally and taught by top media professionals. The course is free and Students will pay only 300 US dollars as registration fee. This course is designed to strengthen the capacity of new broadcast journalists to research and report for broadcast in an effective and ethical manners. The course is intended to explore the art of audio production, essential tools, techniques and acronyms used in the broadcast industry. Besides, the course shall impart students the difference between Broadcast, Non Broadcast, and Narrowcast, traditional and new media environment. The course will provide Comprehensive knowledge about the recent shift of broadcast media from Terrestrial network to DTH (is an encrypted transmission) and web-based technology, which includes the use of DTT, HDTV, IPTV, DAB, DRM, Webcasting.The course introduces the students the essential `equipment, studio acoustic system and techniques used in the production process. Practical Work Include: Production of Podcasting, Audio Documentary (Non-Fictional) PSM (Public service message, Radio Reports, News Commentary, Curtain Raiser, Interviews, Discussion and special audience programme. (Max duration: 10 minutes)
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Professor of Practice, OE
Division
In Journalism
Prof. Muhammad Ahmad Sheikh is the Professor of
Practice in Journalism at Journalism and Mass Communication (JMC) Unit of OE
Division, NSRIC. Prof. Sheikh ranked as one of the top media specialist in the
country with 37 years of extensive experience in Program planning, Radio
Production and reporting within the country and abroad. Mr. Sheikh has 15 years
teaching experience of advanced media studies, open source journalism and
spectrum trading at National and International Universities. Bi-Media
professional Mr. Sheikh achieved four gold medals and 3-excellence awards in
various fields of radio production (Documentary, National Hook-ups and Drama
Production). He served as PBC representative in UK for 3 years and participated
in International conferences. He was nominated media representative of Messe
Dusseldorf, Germany by the German Government in 2010. He also served as Head of
World Cup Cricket, 1999 staged in England. As a PBC and Mediacon international
correspondent Mr. Sheikh covered many events (Live) from USA, UK, South Africa
Saudi Arabia UAE and SriLanka. Elected a member of Board of Studies of all two
major universities of Pakistan. (University of Central Punjab & University of
Lahore). He is also a regular contributor as an analyst ot international media.
(VOA, CIR, PBC and ACC.PK)
Prof. Sheikh
supervised 35 student’s documentaries of BSMMC and MPhil Professional Track and
15 research peppers. Ahmad Sheikh is a pioneer of FM culture in Pakistan and
started transmission of FM 101 and installed 4 subject FM stations.in the
country. He served as Head of National Broadcast Services, Head of Central
Production Unit, and Deputy Controller Home services during the period
2006-2010. He also served as HOD, UCP FM Radio and Assistant Professor in SMCS
(School of Media and Communication Studies).UCP for 2-years.
He earned distinction
(Gold Medal) in MPhil in media management. Besides he holds master’s degree In
English Language and Literature and political science from the University of
Punjab, Advance Media studies from the London School of Journalism and News
Production from Surrey University Guildford UK. He is published author of world
leading news aggregator ezine.com and upublish.com.
