Students who will complete this course can achieve the following course learning outcomes (CLOs):
Essentials of Marketing
This course is to introduce marketing’s fundamental principles (marketing mix), concepts, and practices. In this course, students will learn the essential marketing mix, product, price, place/distribution, and promotion. The topics include understanding customer decision-making, the need for new product development, pricing, and promotion. Case studies will be used to apply the marketing concepts and methods introduced in the course. By the end of the course, students will have a good understanding of marketing principles and be able to develop, implement, and evaluate marketing plans in both Canadian and Global contexts.
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