Students who will complete this course can achieve the following course learning outcomes (CLOs):
ConsumerBehavior
This course examines how individual behaves, thinks, and feels and what this means for marketing activities in both business-to-consumer and business-to-business contexts. Theories and concepts from psychology, sociology, and economics are integrated to understand consumer behavior and how marketers use these tools to predict consumer behavior. This course will be delivered to students in a seminar-style, with a mix of instruction formats of case studies, in-class discussions, and assigned readings. Students are expected to finish this course by providing individual coursework.
0 Reviews
